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Agency bosses too old and change resistant, claims Sorrell

increase in digital media consumption. The boss of WPP, parent of OgilvyOne and Wunderman, claimed that ...

Oxfam increases digital campaigning as it expands online team

change. With every issue we campaign on, we are assessing whether video and digital media is a more ...

CLIENT OF THE WEEK: LoveFilm - the online brand that loves direct mail

the best and that s something we re working with our digital media agency iLevel. Quant created the ...

My American boss has recently taken to signing off all his emails: 'Do it big or stay in bed'

that figure to zero. The budget was cut and is now going into digital media, and also, in a uniquely ...

Royal Mail claims a first with 3D-video integrated campaign

of the combination of direct and digital media. The script begins: We didn t invite you here by ...

AIS co-founder Jon Ingall: 'I hope Proximity London retain the TV Licensing account'

chain of digital media specialists in 20 countries because it makes sense for digital creative to be ...

Digital's leaky bucket can be plugged with data

covering data, broad digital, digital media, brand and mobile (to name a few) to cover all the bases. As a ...

Why data is losing the prospecting battle to search

the online companies but the simple fact is that digital media are more accountable. Rather than ...

DMA report tracks social media developments for direct marketers

StrategyEye, said: "By using our digital media strategic intelligence platform, our analysts have produced a ...

Google's tyranny

had not driven consumers to the web. For the direct and digital media specialists and clients ...

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