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Mobile adspend soars 157% as FMCG and retail brands follow consumers

out in the next few weeks and it is predicted that total digital media spend was more than 4bn for ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

's partly why Facebook's new deals are particularly interesting. As Heineken's global head of digital media ...

Review of the Year: Top 10 marketing moments of 2011

to ditch its flagship Super Bowl spot in favour of digital media. The brand said it was creating a ...

Sales agencies stake a claim to digital prize

heart of everything we do on Facebook and digital media over the next few years. 'The competition is ...

Lynx ads banned for degrading women and reaching kids

widespread offence. It also took issue with the way the campaign was targeted in digital media, ruling ...

Appointment to view: Behind the scenes of the Velvet 'tissue zoetrope' ad

for every one they use. The ad was created by Fallon London and ran from 1 October. A digital media ...

Argos gears up for TV channel launch

The channel will broadcast 24-hours a day and will be produced by digital media company ETV Media ...

AOP SUMMIT 2010: Unilever marketer sets out consumer media manifesto

digital media were "staggering" and "too hard to ignore". "We truly do understand the size of the prize ...

L'Oréal reviews European digital media

L'Oréal, the French cosmetics giant, is reviewing its digital media planning and buying business in...the bulk of L Or al s media buying in the region, including the 74 million UK account. The digital ...

Unleash the power of production

driving fundamental change in brand opportunities through digital media and it's blurring the lines of ...

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