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McDonald's serves up 'one a day' fizzy drink for kids

09 May 2012 | by Daniel Farey-Jones

campaign by Leo Burnett, including TV, print and digital media starts on the same date. McDonald ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

20 Mar 2012 | by Sarah Shearman

out in the next few weeks and it is predicted that total digital media spend was more than 4bn for ...

Trading places: this week's people moves

16 Mar 2012 | by Daniel Farey-Jones

Cunningham to be its head of digital. ( Media Week ) Naked founding partner John Harlow has resurfaced ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

06 Mar 2012 | by Adam Woods

's partly why Facebook's new deals are particularly interesting. As Heineken's global head of digital media ...

Trading Places: this week's people moves

10 Feb 2012 | by Daniel Farey-Jones

Roy Bostock and three other directors have announced they will step down as the digital media company ...

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy

19 Jan 2012 | by Nicola Clark

. 'Our spend over the past decade has shown a shift to digital media, and this trend is continuing,' says ...

Heineken rolls out second 'Open your World' ad on VoD

18 Jan 2012 | by Gemma Charles

." The VoD ads will run on a number of digital media properties, including Channel 4 and Sky Player. ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

to ditch its flagship Super Bowl spot in favour of digital media. The brand said it was creating a ...

Sales agencies stake a claim to digital prize

02 Dec 2011 | by David Benady

heart of everything we do on Facebook and digital media over the next few years. 'The competition is ...

Stella Artois launches Christmas-themed packaging and ads

14 Nov 2011 | by Gemma Charles

spots running until 26 December. Social and digital media activity will reinforce and promote Stella ...

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