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Promotional Feature: Brands face the attribution challenge

Andrew Warner, senior marketing director, Expedia Is digital marketing able to build brands and ...

A User-First Approach

that a fundamental flaw in thinking has evolved through the promotion of "digital" marketing as a ...

Back to basics

Digital Marketing since we launched the first ever IDM Diploma in 1986. We may not be publishers, but our ...

E-mail can still be a blast

digital marketing industry; it's up to e-mail marketers to ensure they maintain a level of behavioural ...

Augmented reality and sales conversions

implications for the DOOH, events and digital marketing sectors. Whether the product is a complex ...

MBA: Proof vs Social Ridicule

invest in technology? Furthermore, does this really tell us how digital marketing has helped the brand ...

G2: Data at the core

a particular shopping mission occurs. Despite these opportunities, the digital marketing space ...

VML: The distraction of shiny objects

digital marketing and technology choices. In doing so, we're in a better place to deliver on what's now in ...

Laughing Cow 'pull the udder one' by Dare

a digital marketing campaign for the brand’s relaunch.

Ford unveils first global ad campaign for the Focus

executions, as well as digital marketing, to add "local flavour". Ads launch in the US on Tuesday (1 March ...

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