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28 May 2012 | by Carl White and Nick Stringer

helps pay for. However, a lack of understanding among consumers could hold back the digital marketing ...

Vimto partners with Vevo to target teens

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

. Clare Pritchard, brand manager, Vimto said: "This campaign builds on major investment in digital ...

Shopping for brands

17 May 2012 | by Gavin Crouch, JWT London

using resources that already exist within their digital marketing teams. Interactive mobile advertising ...

A Continuous Conversation

17 May 2012 | by Ilicco Elia, LBi

that remind us just how central mobile is becoming to brands' digital marketing efforts: in and around ...

Hub Digital Networks launches into digital out of home sector

16 May 2012 | by Nick Batten

board director and chief intelligence officer at direct and digital marketing agency Tullo Marshall ...

Half of UK internet users say online ads worth it for free content

10 May 2012 | by Sarah Shearman

digital marketing and privacy." The report comes ahead of the 26 May 2012 deadline for compliance with ...

Sorrell bids to diversify WPP with tech launch

24 Apr 2012 | by Daniel Farey-Jones

full spectrum of digital marketing activities including creation and management of digital properties ...

Hiscox becomes first UK brand to use AdCastPlus platform

20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Klaustech, a digital marketing technology developer, launched the AdCastPlus platform this week ...

Science Museum looks to build digital ad roster

19 Apr 2012 | by Ian Darby

between three and four digital agencies to work on its digital marketing. It has issued a tender and ...

Air New Zealand gives consumers cashback for social media plugs

18 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

digital marketing campaign created by Albion, which includes an interactive element allowing consumers to ...

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