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ISBA conference: with brands getting over their first crush on social media, what happens next?

making a living in the era of digital marketing. No longer in the first throes of love with social ...

P&G Marc Pritchard: The full WACL speech

: purpose-inspired, benefit-driven brands that need big ideas. Back to top We don t need digital marketing ...

Claire Beale: Can adland answer the call for great writing?

the principles of dialogue and engagement that have come to define digital marketing. But his love of ...

Class of 2012

, iProspect Carl Fernandes, the head of analytics and conversion optimisation at Aegis Media's digital ...

Digital marketing to be central to England's rugby World Cup

digital marketing will be central to the promotion of the event, says Paul Vaughan, chief executive of...fixtures ahead of the World Cup. After this there will be a focus on "cost-effective" digital marketing ...

Trinity Mirror brings together national and regional digital teams

core digital teams (excluding our digital marketing services and online classified businesses) into a ...

Heineken hands Strongbow Gold global digital task to Work Club

Work Club to handle the digital marketing activity....the heritage of the drink. Heineken is significantly stepping up its digital marketing and recently ...

Aegis profits surge after Synovate disposal

Media buying and digital marketing group Aegis has reported a threefold surge in statutory pre-tax

P&G marketing chief admits it needs to fundamentally shift how it operates

digital marketing and move spend out of TV advertising into digital channels....in 2010, according to Nielsen. The move to focus more on digital marketing comes as the maker of ...

Domino's readies debut Facebook TV ad

tomorrow (March 14). Domino's is a strong advocate of low-cost digital marketing on social networks ...

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