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Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

27 Mar 2012 | by Gemma Charles

making a living in the era of digital marketing. No longer in the first throes of love with social ...

P&G Marc Pritchard: The full WACL speech

22 Mar 2012 | by Rachel Barnes

: purpose-inspired, benefit-driven brands that need big ideas. Back to top We don t need digital marketing ...

P&G marketing chief admits it needs to fundamentally shift how it operates

14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

digital marketing and move spend out of TV advertising into digital channels....in 2010, according to Nielsen. The move to focus more on digital marketing comes as the maker of ...

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?

08 Mar 2012 | by Kim Benjamin

The award recognises the role played by individual brand marketers to evolve digital marketing ...

Reckitt Benckiser ramps up Durex global digital plans

28 Feb 2012 | by Sarah Shearman

The FMCG company plans to ramp up its digital marketing for the condom and sex-toys brand, as part ...

Consumer insight: what marketers need to know about the New Type A woman

28 Feb 2012 | by Nicola Clark

its first year. Caroline Wilding, senior product and digital marketing manager at the haircare brand ...

Digital killed the marketing star

24 Feb 2012 | by Eva MacIntosh

on big creative ad campaigns might begin to look indulgent. With digital marketing starting to ...

Trading places: this week's people moves

20 Jan 2012 | by Daniel Farey-Jones

director. ( Media Week ) Guardian News Media (GNM) has promoted its head of digital marketing, Steve ...

Reckitt Benckiser reviews global digital CRM

01 Dec 2011 | by Sara Kimberley

The FMCG giant's global digital marketing manager, Giovanni Gribaudo, has approached a number of ...

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