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VIDEO: Audi 'believes there is growth in the UK market', says Chambers

must continue to increase its presence in the digital space and focus on consumer support. "People used ...

Marketing Guru on... keeping ahead of the youngsters

between analogue and digital marketers. Your new boss may be 15 years younger than you, but if he doesn't ...

Rapp creative directors poached by Pulse

, Rapp hired Diana Janicki and Ali Hanan as digital creative directors. Together, they have worked at ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

major above-the-line campaigns and an increased focus on the digital customer journey. He observes that ...

Brands struggling to follow consumer journey online, finds IAB

The IAB surveyed 123 marketers and digital marketers from top 200 advertisers in the UK, between ...

Exploring licensing's new gaming frontier

The explosion in popularity of mobile and digital games and their characters has made brand...Digital characters and games are transforming the brand-licensing industry as they take the ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

with the switch to digital bringing hundreds of new channels. This supply boost has depressed the cost ...

Trading Places: this week's people moves

Roy Bostock and three other directors have announced they will step down as the digital media company ...

Sacoor Brothers appoints Now to first UK ad account

Westfield Stratford City. Activity launching in April will focus around posters, digital, experiential ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

off-trade from April. To support the launch, the vodka brand will run a digital campaign and promote an ...

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