Gillette drives trend to engage TV viewers with shows, not ads
13 Apr 2007 | by Irene Chang
With the advent of digital video recorders like TiVo and paid (and commercial-free) downloads
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Search results for "Digital"
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Jobs | Agency Showcase | Ad creativeAs the Internet grows, so do the possibilities for PR
24 May 2007
. But, soon after, WPP acquired digital marketing company 24/7 Real Media and Microsoft acquired digital ...
Companies must rethink Super Bowl ad strategies
08 Feb 2007
, before the digital cable explosion, widespread adoption of home movie players, and, of course, the World ...
Groups clash over proposed bills
17 Nov 2006 | by Tonya Garcia
WASHINGTON: Music industry organizations and the new Digital Freedom Campaign (DFC) are battling...Supporters of the Digital Freedom Campaign say that recently proposed bills, such as The PERFORM ...
Denuo chief tackles marketing challenges at Syndicate
17 May 2006 | by Keith O'Brien
digital, interactive, and mobile communication environment. Denuo, he said, was created to be a change ...
GE Healthcare targets consumer audience in new campaign
04 Apr 2006 | by Beth Herskovits
" of seven digital billboards in Times Square. GE began preparing for the campaign with the launch ...
'Sisomo' brings PR to a screen near you
02 Jan 2006 | by Karl Greenberg
picture-perfect landmark for PR pros who may be lost in the digital wilderness. Title Sisomo Author Kevin ...
Video iPod whets marketers’ appetites for new opportunities
17 Nov 2005 | by Keith O'Brien
became the symbol of the personal digital audio player. In fact, Hewlett-Packard acquired Compaq and ...
Kodak campaign to highlight digital offerings
24 Aug 2005 | by Andrew Gordon
company moves beyond its traditional film heritage into the digital world....market, to make inroads in digital photography and other digital technology. This year, revenue from ...
Closing the Gap: Unmixed messages
22 Nov 2004 | by Richard Mitchell
of digital office equipment - are spurring even greater integration among the PR and marketing group ...
