Think BR: Consumers are ready for an open dialogue about online advertising and privacy
28 May 2012 | by Carl White and Nick Stringer
helps pay for. However, a lack of understanding among consumers could hold back the digital marketing ...
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Search results for "Digital"
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Jobs | Agency Showcase | Ad creativeUnilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
-minute soap opera, but now we are doing it in the digital space." Last week, Unilever s global brand ...
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
. The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea ...
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to ...
Pepsi Max unites football and music stars in Facebook app
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
media and digital, PepsiCo International, said: "Pepsi and its parent company PepsiCo have a legacy of ...
Think BR: What brands can learn from start-ups
25 May 2012 | by Ronnie Crosbie
vibrant field of digital enterprise (alongside a suspected - and cunning - additional revenue stream in ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
more "relevant and innovative" ways to build the brand through digital channels....global social media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social ...
Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
, chief executive of TBG Digital, told Marketing at the time : "No one has worked out the value of a ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
defunct. The first to go was Ashley Highfield, the digital industry figure known for launching the BBC ...
Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
appointed by the Eden Project to handle media planning and buying. It has booked the ad onto digital TV ...
