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Consumers and their mobile devices

network of Havas Digital, recently compiled a piece of global research with the explicit goal of ...

Large-scale NFC ads trial gets 3,000 people to interact

continually explore the emerging digital world to get a glimpse into the future of marketing and even play ...

DMGT'S national and regional titles axe nearly 600 jobs

print advertising revenues and the cost of promotional activity across its digital business. But it ...

Future plans new launch as iPad sales hit £3m

success" which had "tapped into the zeitgeist". Wood also spoke to Media Week about Future's digital ...

Think BR: Brands and the pleasure principle

costs of creating digital experiences to sales. It s a question that we set out to answer. What we ...

RAJAR Q1 2012: Views from the radio advertising buyers

digital switchover and the Capital network...., commercial radio lost share against the BBC, and although many individual digital stations increased their ...

RAJAR Q1 2012: Reactions from the station owners

growth for the industry in digital this quarter is particularly noteworthy. "Radio has reported ...

RAJAR Q1 2012: DAB and internet at listening-hours high

DTV s steady performance, the growth helped overall digital listening to new highs in weekly reach ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

even managing the digital tasks. It's the least-scrutinised, least-fashionable part of modern marketing ...

Eye releases study on neuro effects of outdoor media

digital copy heightens the intensity of a brand s communication considerably, equivalent to multiple ...

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