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Royal Mail pushes packs that appeal to the senses

Media, a mail solution that fuses traditional post with digital media in the form of mail packs with ...

Social sites show potential

beneficiaries, followed by traditional retail sites. Jon Pollard, head of digital at agency Gyro International ...

Back to basics

opt out on every subsequent marketing email. Jeremiah Budzik, head of digital at Tri-Direct ...

Editorial: Testing new ground

One of the more confusing paths for firms trying to adapt to the digital age is using online ...

How to... appeal to consumers' inner desires

break, it was time for a KitKat. The campaign - which has utilised digital channels, including ...

DM Method: Steps to... Capitalising on digital print

they want and when they want it - then use digital tools to reach them....There is a lot of buzz about digital print out there at the moment. Wow! Do you know we can ...

DM Method: Steps to... Avoiding emails that annoy people

spam - annoying, intrusive and unwanted. Despite many exemplary cases of effective, opt-in digital ...

DM Method: Steps to... Creating lifecycle campaigns

STUDY: AUDIBLE.CO.UK Audible.co.uk, the UK s largest provider of digital audio books for download, is ...

Movers - Appointment at Times Media Enterprise

relationships, digital CRM and data.

DM Method: Sponsor's statement: Integrating email into the mix is noeasy matter

in the digital communications field is required to ensure maximum return from investment. Data must ...

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