Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
-minute soap opera, but now we are doing it in the digital space." Last week, Unilever s global brand ...
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Search results for "Digital"
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Jobs | Agency Showcase | Ad creativeBarclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
, in-store and digital activity, including a YouTube viral starring actor David Hasslehoff. Barclaycard ...
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
. The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea ...
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to ...
Are you suffering from a digital eating disorder?
25 May 2012 | by Nicola Clark
whether this was some kind of digital eating disorder, whereby you forgo dining in favour of displaying ...
Pepsi Max unites football and music stars in Facebook app
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
media and digital, PepsiCo International, said: "Pepsi and its parent company PepsiCo have a legacy of ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
more "relevant and innovative" ways to build the brand through digital channels....global social media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social ...
Lufthansa introduces Berlin routes
24 May 2012 | by Loulla-Mae Eleftheriou-Smith
Lufthansa has created a digital and direct marketing campaign to promote its newest route to
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
The proliferation of digital music has led big brands to shift toward collaborations with music...route to winning over customers. With so much music now being consumed via digital channels such as ...
Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
, chief executive of TBG Digital, told Marketing at the time : "No one has worked out the value of a ...
