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Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

15 May 2012 | by John Reynolds

us. As people engage more with brands through digital and social media, we re confident that ...

Trinity Leeds kicks off online hype ahead of 2013 opening

10 May 2012 | by Matthew Chapman

Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m

McDonald's serves up 'one a day' fizzy drink for kids

09 May 2012 | by Daniel Farey-Jones

campaign by Leo Burnett, including TV, print and digital media starts on the same date. McDonald ...

Non-sponsor brands ramp up pre-Olympics sports marketing

09 May 2012 | by Gemma Charles

featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Navy) WCRS/Engine Switchover Help Scheme Digital UK The Art Fund 101 London ...

Iris wins Domino's digital and DM task

26 Apr 2012 | by Sara Kimberley

Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account....Papa John's. The company's investment in direct and digital channels follows a recent statement that ...

The truth about youth: Do you know Generation Z?

20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

mobile phones. From iPads to social platforms, their world is one fluid digital space. While the ...

Starbucks marketer Ian Cranna on changes at the coffee chain

19 Apr 2012 | by Gemma Charles

through a press and digital push created by Abbott Mead Vickers BBDO. A year ago, Starbucks introduced ...

Burger King pushes innovation message with first lamb recipe

29 Mar 2012 | by Matthew Chapman

Digital, which will give fans the chance to transform themselves into a werewolf, via an app called The ...

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