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Digital Marketing


Digital marketing's naughty steps

Some digital marketing practices are unethical and can cause more problems than they solve

Digital marketing communication

Three distinctive new properties of digital communication are defined and investigated. A paper by J Deighton, T P Barwise, London Busines School

Digital direct: The tools are there to deliver what our customers want

Digital direct marketing can be the most powerful form of commercial communication in the media mix. However, too often, it is let down by key areas of the campaign not functioning properly together.

Back to basics

Digital Marketing since we launched the first ever IDM Diploma in 1986. We may not be publishers, but our ...

Sector checker: Odeon's revamped site could do more to engage visitors

MSN UK's Katy Adelson finds Odeon has a lot to offer cinema-goers online, but feels the chain could do more to exploit the web's many opportunities

Sector checker: Butlins succeeds by putting booking in its proper place

Amanda Anthony from MSN UK takes time out to discover a holiday booking system from Butlins that looks good and is painless to use.

SECTOR CHECKER: has a lot to offer winter sports fans

ValueClick Europe's Carl White tries out the new features on and takes a look at what its rival skiing-related web sites can offer.

NEW SITE REVIEW: Arsenal site

ValueClick Europe's Carl White finds the Arsenal site might be more of a commercial vehicle for the club than a mecca for the ardent fan

OPINION: An intranet can boost your bottom line

Frequently dismissed as nothing more than a glorified corporate notice board, an intranet can actually help you drive sales and boost the marketing of your business, according to Elateral's Paul Goater.

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