Frontier Airlines looking for AOR
04 Apr 2006 | by Lisa LaMotta
direct marketing. The airline, which is hoping to have an agency in place by the end of the month ...
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Search results for "Direct Marketing"
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Jobs | Agency Showcase | Ad creativeThe PR industry from the outside
11 Sep 2006 | by Michael Bush
effective PR strategy." David Sable, vice chairman and COO of direct marketing agency Wunderman, who got ...
Inside the Mix
17 Oct 2005 | by Eleanor Trickett
talking to promotion, branding, direct marketing, and PR firms. Media planners are powerful people; when ...
Inside the Mix
08 Aug 2005 | by Eleanor Trickett
goes hand in hand with media buying and the agencies are often aligned thusly. Direct marketing ...
Inside the Mix
18 Jul 2005 | by Eleanor Trickett
. Media buying moved into international markets to achieve bulk negotiating power. Advertising and direct ...
Inside the Mix
16 May 2005 | by Eleanor Trickett
been easy to harness what they're saying, unless it's part of a structured direct marketing campaign ...
Closing the Gap: Unmixed messages
22 Nov 2004 | by Richard Mitchell
understand communications strategy. But how well do PR pros understand direct marketing, advertising ...
PAUL HOLMES: Using separate PR, ad firms can guarantee better quality services for client companies
01 Mar 2004 | by Paul Holmes
(and the best possible sales promotion agency and the best possible direct marketing expert) under a ...
PAUL HOLMES: PR must focus on its own strengths - not the shortcomings of TV ads - to better sell itself
03 Nov 2003 | by Paul Holmes
newspapers, magazines, local TV, cable TV, outdoor, online, radio, and direct marketing were there to pile on ...
INTERNATIONAL BRIEFS: WKO hires Trimedia and Euro RSCG E&E
29 Nov 2002
, events and trade fairs, direct marketing, internal comms and the relaunch of WKO's website.
