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InfoUSA hires Sloane, battles bad press

14 Aug 2007 | by Tonya Garcia

understand the sensitivity of age information, and for that reason our policy is to pre-screen direct ...

Preparing for a new world of marketing

11 Jun 2007 | by Michael Bush

specialists (47.7%) first. PR agencies came in second at 18.3%. Direct marketing agencies (15.1%), advertising ...

National Guard issues RFP

14 May 2007 | by Ted McKenna

contract for advertising services that will also include public relations, direct marketing, and other..., web-based media, and other materials production; market research; direct marketing; lead ...

As part of marketing mix, PR cannot ignore other sectors

07 May 2007 | by Julia Hood

started to pay a lot more attention to the direct marketing universe. Particularly me, as I have taken on...While it has certainly been an education in direct marketing, it has also been a lesson in how ...

Drug-Free to launch back to school campaign

26 Apr 2007 | by Marc Longpre

connect with one another. Existing partnership firms Wunderman, a direct marketing and advertising ...

Conservative group campaigns against White House ‘abuses'

22 Mar 2007 | by Ted McKenna

American Conservative Union lobbying organization; Richard Viguerie, a developer of direct marketing for ...

Book of lists 2006

18 Dec 2006

, such as advertising and direct marketing, say they're working more closely and more frequently with PR ...

Army tries new slogan in push to woo recruits

12 Oct 2006 | by Ted McKenna

" campaign also includes changes to materials posted on the www. goarmy.com Web site and direct marketing ...

New media predictions

19 Jul 2006

disciplines: advertising, direct marketing, word of mouth, just to name a few. And it makes sense. PR has ...

PR modernizes Harry & David image

08 May 2006 | by Hamilton Nolan

DeLuca, and Williams-Sonoma Key trade Titles: Multichannel Merchant , Direct Marketing News ...

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