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Blog - Wallace and Gromit's Great British Tea Party

tea party s and raise money. Yorkshire Tea will clearly benefit from branding, direct marketing and ...

Bellwether: sales promotion budgets see smallest decline since Q1 2008

of last year. All other budgets main-media disciplines received greater cuts. This includes direct ...

FROM THE VAULT: Rogue accreditation scheme uncovered

for Culture, Media and Sport (DCMS) - Direct Marketing Association (DMA) - BBC Watchdog - National ...

Premier Foods appoints Haygarth for promotional push

expected to launch in the summer. In addition to the promotional campaign the brand will be running direct ...

Marketers shift towards sales promotion in worst-ever Bellwether

accounts for 9.2% of overall spend, compared to Main Media (30.3%), Direct Marketing (24.9%) and 'all other ...

Daily Express to offer free moisturiser

work across include digital, direct marketing and sales promotion. ...

People: The people who made SP ... and those set to shape it

this respect, below-the-line disciplines could be the winners. - Tony Spong, head of direct marketing ...

Renault creates quiz show for new Megane

templates for press, online, radio, postcard mailings and direct marketing. According to the Society of ...

Proximity CEO leaves as Craik Jones merges

attempting to build Proximity as an integrated agency but added that shaking off its direct marketing ...

Sainsbury's targets mums with student giftcard

750 can be kept on the card. A direct marketing campaign targeting parents will run to promote the ...

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