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Study finds social media equally influential to conventional outlets

%) and direct marketing (21%) were listed as the least important information sources when short-listing ...

Bloggers aid Visit Florida tourism push

social networking sites, explained Leon Corbett, Visit Florida s director of advertising and direct ...

Portraits of power

background in market research, brand advertising, and direct marketing, but also his aggressive push to get ...

Pfizer launches new consumer Web site

. The company worked with G2 Direct and Digital, the New York-based direct marketing agency, on ...

InfoUSA hires Sloane, battles bad press

understand the sensitivity of age information, and for that reason our policy is to pre-screen direct ...

Staffing pyramid impedes service

. Furthermore, the digital landscape has blurred the traditional lines of PR, direct marketing, and interactive ...

DoD renews contract with Mullen PR

JAMRS uses advertising, direct marketing, interactive communications, and PR to promote military ...

Preparing for a new world of marketing

specialists (47.7%) first. PR agencies came in second at 18.3%. Direct marketing agencies (15.1%), advertising ...

National Guard issues RFP

contract for advertising services that will also include public relations, direct marketing, and other..., web-based media, and other materials production; market research; direct marketing; lead ...

Agency excellence today requires digital prowess

(34%). But in the race for second between ad (17%), direct marketing (16%), and PR agencies (13%), PR ...

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