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Think BR: Looking at shopper marketing through a new lens

disciplines such as advertising and direct marketing. So if you haven t yet got a shopper dashboard, set one ...

Sales agencies stake a claim to digital prize

such as advertising, digital, direct marketing and sales promotion are giving way to a free-for-all ...

Agencies line up for digital and DM Elastoplast account

Beiersdorf, the global health company, is looking for an agency to handle the UK digital and direct

Agencies line up for £7m Superdrug media

split between direct marketing, digital, outdoor and radio. Superdrug also works with I Spy Search ...

SC Johnson hands global ad account to BBDO and Ogilvy & Mather

advertising, digital, CRM, shopper marketing, direct marketing and media planning and buying. A source ...

Power 100: 100 to 50

heavyweight. Armed with the biggest budget in the insurance sector, he advocates the importance of direct ...

JWT and McCann share Viagra ad business

purchase over the counter later this year. Digital and direct marketing activity for Viagra in Europe is ...

L'Oreal calls UK CRM review

, Panlogic and Rapp for its direct marketing and CRM business. It currently uses a number of agencies across ...

Royal Mail price hikes expected to hit DM budgets

Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct...for direct marketing campaigns, and the Royal Mail hiking prices will undo all that hard work. "For ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

, the consumer who sets the agenda. And consumers are saying they welcome direct marketing through a ...

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