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Campaign: Midnight lifts sales for Korean phone maker - Consumer PR

15 Apr 2005 | by Stephanie Siegle

no advertising or direct marketing activity, owing to budget constraints, Unique brought Midnight ...

E-PUBLIC RELATIONS: Wired up Kids - Children are the new techno-savvy generation. So how do brands connect with them?

28 Sep 2001 | by MARY COWLETT

, organisations including the Advertising Standards Authority and the Direct Marketing Association (DMA) have ...

THINKPIECE: US pros can learn lessons from the creative world of communications in Latin America

05 Jul 1999 | by ALBERTO DURIG

creativity in the hands of PR professionals. More than advertising and/or direct marketing, public ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

12 Jun 1998 | by NICK PURDOM

partners. Calvert recommends searching for agencies that are members of the Direct Marketing ...

PR EUROPE: PARIS - Globe Cast shortlists three

20 Jun 1997 | by JULIETTE GARSIDE

, direct marketing and press launches. Italian firm Edelman GruppoD is Globe Cast s current agency, and...business, direct marketing and press launches. Italian firm Edelman GruppoD is Globe Cast s current ...

 

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