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TAG Heuer switches CRM strategy to boost sales

The watch brand is dividing its direct marketing into three strands as it seeks to move on from ...

MRM Meteorite wins Vauxhall DM brief

General Motors UK has appointed MRM Meteorite to handle the Vauxhall Motors direct marketing

Kindred/Goodstuff win Korean car job

, while Kindred will deliver the creative, including advertising, direct marketing, brochures and web ...

From DM Bulletin to Data and Direct Bulletin

vision of "Social CRM ". It's fertile ground for direct marketing agencies. Many of those that came ...

MEC lands £10m Bupa media task

on press and more than 2 million on direct marketing activity in the past 12 months, according to ...

Nationwide's Andy McQueen on life after Little Britain

direct marketing review, which he embarked on shortly after taking the job. He has the added bonus of ...

School Reports 2011: Tullo Marshall Warren

. TMW has for a long time enjoyed a reputation as one of the strongest direct marketing agencies in the ...

Everest appoints MBA to handle DM account

million direct marketing account.

MediaCom retains Bose account after review

Wave music and its SoundDock MP3 systems. Its UK spend is mostly split between direct marketing and ...

Print DM seeks a digital future

In the oft-criticised world of paper-based direct marketing, genuine innovation has been hard to ...

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