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FOCUS: INTEGRATED MARKETING - Time to grab the baton and run/The balance of communications power is a delicate one and no longer automatically weighted in favour of advertising. Ed Shelton examines how responsibilities are being redistributed

the PR activity resumes, including relationship marketing, direct marketing and stakeholder forums ...

Lexis beats three to PowerGen work

advertising, media-buying and direct marketing agencies. Mullan said: We liked Lexis insight into ...

NEWS: STOP PRESS

from holiday and insurance group Saga, Hydro-Electric and direct marketing firm WWAV Rapp Collins ...

NEWS: PR EUROPE

co-ordinated the division s advertising, direct marketing and public relations activities in Italy for two ...

NEWS: STOP PRESS

as advertising and direct marketing agencies. Novotel runs 116 hotels in Europe. Last year it ...

 

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