Preparing for a new world of marketing
11 Jun 2007 | by Michael Bush
specialists (47.7%) first. PR agencies came in second at 18.3%. Direct marketing agencies (15.1%), advertising ...
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Search results for "Direct Marketing"
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Jobs | Agency Showcase | Ad creativePfizer launches new consumer Web site
15 Aug 2007 | by Marc Longpre
. The company worked with G2 Direct and Digital, the New York-based direct marketing agency, on ...
Book of lists 2006
18 Dec 2006
, such as advertising and direct marketing, say they're working more closely and more frequently with PR ...
Army tries new slogan in push to woo recruits
12 Oct 2006 | by Ted McKenna
" campaign also includes changes to materials posted on the www. goarmy.com Web site and direct marketing ...
New media predictions
19 Jul 2006
disciplines: advertising, direct marketing, word of mouth, just to name a few. And it makes sense. PR has ...
The business, and art, of marketing
22 May 2006 | by Eleanor Trickett
a crisis, and changing perceptions. Direct marketing was the preferred tool for ongoing product ...
PR modernizes Harry & David image
08 May 2006 | by Hamilton Nolan
DeLuca, and Williams-Sonoma Key trade Titles: Multichannel Merchant , Direct Marketing News ...
P&G's PR ROI study is a call to action for other companies
27 Mar 2006 | by Eleanor Trickett
. The call to action has previously been used more to talk about the activities of the direct marketing ...
Realigned Ford PR firms to focus on lifestyle
19 Jan 2006 | by Karl Greenberg
(BES). Tim Copacia, managing director of direct marketing firm Wunderman, will oversee BES, which ...
P&G data could spur firms to mark their own PR value
28 Nov 2005 | by Craig McGuire
compared PR with other marketing efforts, such as advertising and direct marketing. But has P G solved ...
