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Preparing for a new world of marketing

specialists (47.7%) first. PR agencies came in second at 18.3%. Direct marketing agencies (15.1%), advertising ...

Book of lists 2006

, such as advertising and direct marketing, say they're working more closely and more frequently with PR ...

Inside the Mix

goes hand in hand with media buying and the agencies are often aligned thusly. Direct marketing ...

Publicis tops BM and H&K for dollars 30m Euro job

be devoted to PR, but the two-year campaign will also include advertising, direct marketing and ...

NEWS BRIEFS

, advertising, promotions, database and direct marketing. DALLAS: Former Ketchum VP Greg Artkop has ...

WPP bonus may net PR bosses millions

reportedly get WPP s PR, ad and direct marketing components working together more closely. A company ...

ANALYSIS: Mergers & Acquisitions - Lighthouse sets its sights on US growth. ’Who is Lighthouse?’ went the cry when this Chicago firm bought UK-based Financial Dynamics for dollars 65 million. As John Frank reports, if you didn&rsqu

. Persuading clients to buy a range of services, such as direct marketing, PR and advertising, under one roof ...

 

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