Inside the Mix
08 Aug 2005 | by Eleanor Trickett
goes hand in hand with media buying and the agencies are often aligned thusly. Direct marketing ...
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Jobs | Agency Showcase | Ad creativeThe PR industry from the outside
11 Sep 2006 | by Michael Bush
effective PR strategy." David Sable, vice chairman and COO of direct marketing agency Wunderman, who got ...
Inside the Mix
18 Jul 2005 | by Eleanor Trickett
. Media buying moved into international markets to achieve bulk negotiating power. Advertising and direct ...
