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Study finds social media equally influential to conventional outlets

%) and direct marketing (21%) were listed as the least important information sources when short-listing ...

Preparing for a new world of marketing

specialists (47.7%) first. PR agencies came in second at 18.3%. Direct marketing agencies (15.1%), advertising ...

Book of lists 2006

, such as advertising and direct marketing, say they're working more closely and more frequently with PR ...

Army tries new slogan in push to woo recruits

" campaign also includes changes to materials posted on the www. goarmy.com Web site and direct marketing ...

New media predictions

disciplines: advertising, direct marketing, word of mouth, just to name a few. And it makes sense. PR has ...

The business, and art, of marketing

a crisis, and changing perceptions. Direct marketing was the preferred tool for ongoing product ...

Sun embraces blogging, bounces back

Starcom Worldwide Direct marketing: Gyro International ...

2005 Global Report: Global vision, local action

just advertising, but also direct marketing and CRM (customer relationship marketing), because, of ...

Inside the Mix

campaigns for the medium. Nick Brien, CEO of Arc Worldwide, the Publicis-owned direct marketing agency that ...

Regional Roundtable: Bay Area

, advertising, direct marketing, outdoor advertising, web marketing, all at the same time, it's hard to isolate ...

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