Measurement that adds up
13 Mar 2006 | by Erica Iacono
contribution to integrated campaigns in relation to advertising, direct marketing, and other disciplines. "The ...
Additional Information
Search filters
Refine your search:
By Publication
- PR Week USA (3)
By Channel
- Public Relations (3)
- Vendor News (1)
By Industry Sector
Content
Search results for "Direct Marketing"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""Direct Marketing"" again in:
Jobs | Agency Showcase | Ad creativeP&G's PR ROI study is a call to action for other companies
27 Mar 2006 | by Eleanor Trickett
. The call to action has previously been used more to talk about the activities of the direct marketing ...
P&G data could spur firms to mark their own PR value
28 Nov 2005 | by Craig McGuire
compared PR with other marketing efforts, such as advertising and direct marketing. But has P G solved ...
