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TAG Heuer switches CRM strategy to boost sales

The watch brand is dividing its direct marketing into three strands as it seeks to move on from ...

New business leagues (7 October 2011)

and direct marketing sectors. The attached table ranks agencies according to how much business they ...

What digital marketers can learn from DM

they may be,' says Mel Cruickshank, chief executive of direct marketing agency LIDA. 'Some clients ...

Power 100: 100 to 50

heavyweight. Armed with the biggest budget in the insurance sector, he advocates the importance of direct ...

Royal Mail price hikes expected to hit DM budgets

Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct...for direct marketing campaigns, and the Royal Mail hiking prices will undo all that hard work. "For ...

WCRS picks up Boden advertising account

retained advertising agency. Previously Boden has predominantly focused its adspend on direct marketing ...

Brands accused of breaching email best practice

by consumers. The Direct Marketing Association and Information Commissioner s Office stated that ...

Agencies line up for £25m JD Williams

tender that asks agencies for a number of case-studies as well as their above-the-line and direct ...

Fashion site My-Wardrobe on the hunt for digital agencies

to roll out a heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity ...

My-wardrobe.com plans heavyweight marketing drive

funding last week. My-wardrobe will roll out heavyweight direct marketing, CRM, social media, affiliate ...

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