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Agency concern over post-COI plan

. NEW AD ROSTERS Announced in Oct 2012: Creative services Direct marketing ...

The Guardian reviews direct marketing account

Guardian News & Media is reviewing the direct marketing account for The Guardian....The review follows The Guardian s investment in a new direct marketing team that is responsible ...

Thomas Cook overhauls 2013 strategy to ease booking process

, supported by a Brochure Store app and a direct marketing campaign that will target 100,000 households to ...

Europe's 'chilling' data reforms will deter a UK Facebook or Twitter

), and the Direct Marketing Association (DMA), have signed an open letter to ministers, warning them that ...

Think BR: What does the new experiential marketing code mean for marketers?

(ASA) and the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code ...

Tributes paid to 'pivotal' IDM founder Derek Holder

founder and managing director of the Institute of Direct Marketing (IDM), who passed away earlier this...s first professional qualification in direct marketing. In 1986 he launched the Direct Marketing ...

Agencies line up for £25m Sky DM review

BSkyB is poised to call a review of its £25 million direct marketing agency roster arrangements....lead direct marketing shop. The bulk of Sky s direct marketing is handled by Digital and Direct ...

TfL 'the Olympic delivery' by M&C Saatchi

, outdoor, digital, radio, direct marketing and mobile. ...

Mindshare set to take £12m Post Office media while UM London poised for Royal Mail

's advertising account, while Proximity London oversees the brand's digital and direct marketing activity ...

TAG Heuer switches CRM strategy to boost sales

The watch brand is dividing its direct marketing into three strands as it seeks to move on from ...

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