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Nivea signs Euro 96 team mates for skincare push

. The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea ...

Getting to grips with the second screen

Draftfcb, agrees that multi-screen consumption is a major opportunity and has already proved valuable in ...

Taco Bell supports third store opening with tongue-in-cheek outdoor ads

advertising created by Draftfcb, which offer a tongue-in-cheek take on Manchester's deadpan humour and its ...

Is Airmiles making a big mistake by ditching its brand equity for Avios? The Marketing Society Forum

- Kate Howe, President, Draftfcb London, It is 'adios' to Airmiles, a pioneering brand that has been ...

Is it sustainable to reward customers for interacting with ads online?

MAYBE - KATE HOWE, PRESIDENT, DRAFTFCB For Facebook, this makes financial sense. It will be ...

Reckitt Benckiser after Becht: a hard act to follow

). Mark Fiddes, executive creative director at ad agency Draftfcb, who previously worked as Euro RSCG ...

Nivea prepares to celebrate 100 years

digital campaign aimed at a younger target group. Creative is being handled by Draftfcb. Activity is ...

Nivea adopts umbrella positioning for female products

Nivea said the Feel Closer line, devised by DraftFCB London, aims to emphasise the positive impact ...

Cadbury and Kraft shake hands on £11.5bn deal

, including JWT for a recent Kenco campaign, Work Club for a digital campaign for Carte Noire, and DraftFCB on ...

The most irritating ads of 2009

Buckley, Hungry Man Productions 46 2= Glade Touch 'n' Fresh Draftfcb Argentina 46 4 Swiftcover ...

 

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