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Tea Council changes tactics to target youth

been slower to get the drink tea memo. To address this, last year, the Tea Council decided to ...

Coke goes bowling to introduce latest drink

advertising push for the drink and its zero-calorie sibling, Vault Zero, with PR stunts and tasting tours..... "It put us in front of the drink's target audience, blue- and white-collar guys with a guy's guy ...

The joke's on Hyundai after half-price offer

jokes about money. Second, we'll drink pretty much anything you hand us, especially at long, tedious ...

Diageo lifts its spirits with responsibility message

. "You just can't say 'drink responsibly' because it becomes a generic tag that consumers don't see ...

ANALYSIS: Old brands find new life by appealing to young crowd

hip. Puma, a one-time also-ran in the athletic-shoe market, is in. Yoo-hoo, a chocolate drink thought ...

COMMENT: Thought Leader - Prime-time product placement is the hottest issue in Hollywood ... and DC too

When actors drink Fiji Water on Friends, Will We believe that thoughtful and seamless placement is ...

Only 'relevant' brands are welcome at Spring Break

spenders, and 79% of those on the tightest budgets SUPREME SOFT DRINK 44% of respondents think Diet Coke ...

Piat d'or parent selects Lexis for relaunch

packaging redesign and the reformulation of the drink itself, in an effort to 'encourage consumers to ...

H&K is selected to create Magic in US

CHICAGO: Swedish Beverages (SB), a new company planning to introduce the European energy drink ...

ANALYSIS: The cola wars - Pepsi stays hungry in fight for public's thirst

team of 30, with 18 working internal PR and 12 working external, while PepsiCo's drink division keeps ...

 

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