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Diary: H&K calls in the Karma boys to encourage the public to try an Oasis

16 Jul 1999 | by SIMON ELLERY

Schweppes to promote its still fruit drink Oasis....Schweppes to promote its still fruit drink Oasis. Hill and Knowlton is charged with the daunting ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

03 Apr 1998 | by MARY COWLETT

sponsorship deal was set up with drink brand Fanta, to fund production and distribution of a special schools ...

NEWS: Red Bull charges Jackie Cooper with brand boost

13 Sep 1996 | by LEXIE GODDARD

Red Bull, the high-energy soft drink, has called in Jackie Cooper PR to promote it as a pick-me-up...Red Bull, the high-energy soft drink, has called in Jackie Cooper PR to promote it as a ...

CAMPAIGNS: JUDGE AND JURY; Uncovering the unpalatable truth behind alcoholic pop

13 Sep 1996 | by SHIRLEY HANLEY

Carlsberg Tetley claimed it was aiming its new drink, Thickhead, at young adults, but for Shirley...Carlsberg Tetley claimed it was aiming its new drink, Thickhead, at young adults, but for ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

19 Apr 1996 | by STUART DERRICK AND SIMON CLARKE

, while Whitbread Leisure Vouchers major on food and drink. Theatre Tokens are accepted by a wide ...

 

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