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Malibu launches VIP-themed Facebook app as part of summer style activity

Ricard is looking to widen the appeal of Malibu , as an all-year-round drink, and last autumn it rolled ...

Danone ramps up marketing for Evian and Volvic brands

re said the new product was filling a gap in the market, claiming that the drink would create a ...

Brand Barometer: Social media performance of Change4life

social channels. February : Change4Life released 'Sneak', a TV ad encouraging people to drink less ...

Irn-Bru signs up to YouTube's TrueView ad format

Irn-Bru, the iconic Scottish drink, is using YouTube's TrueView skippable ad format as part of its...drink give people the strength to get through the "most cringeworthy" of situations, such as walking in ...

Heineken hands Strongbow Gold global digital task to Work Club

the heritage of the drink. Heineken is significantly stepping up its digital marketing and recently ...

Yazoo targets young men with £2m brand overhaul

as children and have continued to drink it into their young adult years. However, Kramer stressed ...

Starbucks 'names' by AMV BBDO

themselves" in order to receive their complimentary drink. ...

Coca-Cola launches Jesse J on-pack promo for Glaceau Vitaminwater

drink, while marketing activity will aim to boost awareness of the brand's position as a "worldwide ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

'Absolut Bloody London' method of serving the drink. The limited edition design portrays London s style ...

Oasis to sponsor ITV2's Celebrity Juice

Oasis, the juice drink owned by Coca-Cola, has signed up to sponsor ITV2's popular quiz show

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