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Food & Drink: Take your hat off to Benito's tweet deal

Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations and amplification of an in-store promotion.

Luke Blair: Handling work-life balance amid the penny-pinching

relaxation are created. Buying a drink occasionally helps, in moderation. Then again, everyone manages ...

Food & drink: Jack Daniel's creates dramatic buzz

promote the product's premium nature To create a buzz to get the drink on the shelves of ...

Food and Drink: Nudo's olive oil is adopted by consumers

Nudo Italia hired ING Media to increase online sales of its olive oil range.

Flack special: Power Book 2012 revelations

the now-beleaguered Greggs: Sausage roll, doughnut and soft drink. That is what I call a meal deal ...

Flack special: PRWeek's Power Book launch party

own stylist, make-up artist and someone carrying my drink, and get the venue to play entrance music ...

EEF poaches Sally Sykes from Health & Safety Executive

and biomedical engineering, to food and drink production. She has held senior positions with ...

Food and Drink: Coffee creates a stir to deliver message

being put off the drink and hired Red Door Communications to counter negative coverage. Campaign ...

Food and drink: Jubilee strawberries effort bears fruit

Driscoll Jubilee Strawberries appointed Cirkle to bring the British variety to the attention of the British media and public.

Perveen Akhtar: Making a smart move

and hold meetings, plus we also have the odd drink,' she adds cheekily. This is when most of the best ...

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