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Repositioning brands as healthy requires fact-backed initiatives

brand repositioning consists mostly of existing products, including Crystal Light Lemonade drink, Louis ...

Limited-edition products help garner quick impact, demand

, with a debate about the drink tasting more like melon than cucumber. But instead of restocking the ...

Reverse product placement at 7-Eleven brings 'Simpsons' to life

the TV show, including snacks like Buzz Cola, KrustyO s cereal, and Squishees, a Slurpee-type drink ...

Alison Brod aids US launch of absinthe brand

after a nearly century-long absence, and is using PR to dispel old myths about the drink....caused hallucinations and madness. In the 1990s, the drink reappeared in Eastern Europe, prompting ...

Coke keeps Plus debut simple

top-selling, zero-calorie soft drink with added vitamins and minerals...., including the media. In 2005, Coca-Cola introduced Coca-Cola Zero, another zero-calorie soft drink. The ...

Harbrew like 'The View' as it launches DeViton's Limoncello

heritage and enduring love of a drink that only in the past 10 years or so has become more widely available ...

Strange currencies

skeptical. We took a drink and it was better than we imagined a wine with such a silly name could be. That ...

Baileys Irish Cream serves up new flavors for dessert

Woodbury, senior director of PR for Diageo. Idea: Bailey is soliciting desert drink recipes, with the ...

Herradura offers US real taste of tequila

Shots are the way most Americans drink tequila. Herradura's educational push is out to change that...a few tequila brands, and most drink the distinctly flavored liquor as a shot or with fruity syrups ...

Latino-targeted effort gets buzz going about Clamato

to help tout the drink. "We have a very loyal following of core consumers, but the issue has ...

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