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Elations selects Publicis to tout drink's health benefits

The once-a-day fruit drink is intended to reduce joint pain and improve mobility. Steve Bryant ...

Alison Brod aids US launch of absinthe brand

after a nearly century-long absence, and is using PR to dispel old myths about the drink....caused hallucinations and madness. In the 1990s, the drink reappeared in Eastern Europe, prompting ...

Interview: Woody Paige

a drink? Here s a drink. You want a party, you want to go hang out with cheerleaders? I hung out ...

Brand empowerment is Cohen's Cornerstone

days at the dry goods store, where artists, consumers, and industry suits could drink Red Stripe ...

Qorvis to rep new DeKuyper beverage

standard drink with one of the DeKuyper flavors at a bar. Other Beam brands include Jim Beam bourbon ...

Coke goes bowling to introduce latest drink

advertising push for the drink and its zero-calorie sibling, Vault Zero, with PR stunts and tasting tours..... "It put us in front of the drink's target audience, blue- and white-collar guys with a guy's guy ...

The Publicist

posters, standees, or trailers. Let's hope Starbucks doesn't go so far as to name a new drink after the ...

Coca-Cola unveils new marketing strategy, eye PR options

the soft drink company, explained that the company is creating an integrated campaign that would focus ...

Wine marketers adapt to a more hip, youthful spirit

Americans drink less wine than their international counterparts, the market size makes it essential to most ...

Product Launch: Tully's awakens its beverage sales in afternoon efforts

, 1:46 pm, says Hasen. "We wanted to own that moment and convey the urgency of needing that drink to ...

 

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