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Interview: Kenneth Weiss

to be a tough sell because when you go to that waterfront restaurant for a drink and you look out at ...

Elations selects Publicis to tout drink's health benefits

The once-a-day fruit drink is intended to reduce joint pain and improve mobility. Steve Bryant ...

Alison Brod aids US launch of absinthe brand

after a nearly century-long absence, and is using PR to dispel old myths about the drink....caused hallucinations and madness. In the 1990s, the drink reappeared in Eastern Europe, prompting ...

Coke keeps Plus debut simple

top-selling, zero-calorie soft drink with added vitamins and minerals...., including the media. In 2005, Coca-Cola introduced Coca-Cola Zero, another zero-calorie soft drink. The ...

Harbrew like 'The View' as it launches DeViton's Limoncello

heritage and enduring love of a drink that only in the past 10 years or so has become more widely available ...

Producers of Cocaine must be on drugs

intended for Cocaine energy drink to be a legal alternative [to cocaine], the same way that celibacy is an ...

Interview: Richard Laermer

like the soft drink companies have been doing in Latin America. They ve been going up against Coke by ...

As consumers' effect on supply chain grows, so must PR's role

that the blackcurrant-flavored soft drink Ribena contained no detectable vitamin C - a claim on which ...

Interview: Woody Paige

a drink? Here s a drink. You want a party, you want to go hang out with cheerleaders? I hung out ...

Coke, Weber sever 15-year relationship over client conflict

The conflict arose in January when WS helped execute a campaign, called Think About Your Drink ...

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