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Food & Drink: Take your hat off to Benito's tweet deal

Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations and amplification of an in-store promotion.

McDonald's serves up 'one a day' fizzy drink for kids

McDonald's has developed Fruitizz, a fizzy drink aimed at kids that provides one of their five...The drink blends 60% fruit juice from grapes, apples and raspberries with natural sparkling water ...

Food & drink: Jack Daniel's creates dramatic buzz

promote the product's premium nature To create a buzz to get the drink on the shelves of ...

Food and Drink: Nudo's olive oil is adopted by consumers

Nudo Italia hired ING Media to increase online sales of its olive oil range.

Food and Drink: Coffee creates a stir to deliver message

being put off the drink and hired Red Door Communications to counter negative coverage. Campaign ...

Food and drink: Jubilee strawberries effort bears fruit

Driscoll Jubilee Strawberries appointed Cirkle to bring the British variety to the attention of the British media and public.

Campaigns: Food & Drink - True Cornish spirit comes to the fore

Food and drink PR consultancy Wild Card was appointed to generate national media exposure for the

Campaigns: Food & Drink - N-ice way to promote frozen foods

The British Frozen Food Federation is the trade body for the frozen food industry, representing both retail and wholesale foodservice sectors. It appointed Pelican to drive sales of frozen foods to the industry.

Food & drink: Cheddar record bid has intense result

Seriously Strong Cheddar wanted to articulate that its product is an intense, not strong-tasting, cheese.

Campaigns: Food & Drink - Ryvita is revitalised by ice-cool approach

manufacturer. Strategy and plan Wild Card chose top chef Valentine Warner and food and drink broadcaster ...

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