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Think BR: Online video - welcome to boom town

04 May 2012 | by Rhys McLachlan

alcoholic drink and even fashion tribe to customise the message they send. For those advertisers and ...

Think BR: What does the new experiential marketing code mean for marketers?

10 Apr 2012 | by Jo Farmer

, marketers must display allergy and ingredient information prominently. No food or drink samples should be ...

Think BR: Brands that grow businesses

13 Feb 2012 | by Anastasia Kourovskaia

express themselves. Similarly, Red Bull does not exist just to make a best-selling energy drink. Its ...

A toast to sensible drinkers

24 Jan 2012 | by Ashley Underwood

People who drink alcohol every day are 31% more likely than the average drinker to be social grade..., the official line has been that a daily drink is OK provided it does not exceed three units for women ...

Tapping into New Year's resolutions

28 Dec 2011 | by Alice Dunn

. Despite being such a sizeable group, only 18% are members of a gym and only 28% use diet food and drink ...

Coca-Cola Christmas: The 30s

25 Dec 2011 | by Georgina Brazier

Collier's in December 1931. The brand decided to tie Santa Claus and Christmas to the drink because ...

Meaningful brands at Christmas

12 Dec 2011 | by MPG Media Contacts

concerned with minimising waste, with just 36% planning to buy less food and drink this year compared with ...

Think BR: Who makes the brand choice in your house?

17 Oct 2011 | by Laura Furniss

toys, to books, bed linen, clothing, and even food and drink. Branding targeted at this age group ...

Wetherspoon in push for special offers mobile app

13 Sep 2011 | by Sarah Shearman

delivers food and drink offers when the user scans point-of-sale material at 280 participating Wetherspoon ...

Leveraging owned media

12 Sep 2011 | by Mark Eaves, Gravity Road

Guinness the drink anymore (much as "hoover" became the noun, and as such lost some of it s signifying ...

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