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Food & Drink: Take your hat off to Benito's tweet deal

Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations and amplification of an in-store promotion.

Fighting the 'will of the web'

sometimes scant but the 'SMBDers' are strong. The food and drink sector is a high-profile example of this ...

Luke Blair: Handling work-life balance amid the penny-pinching

relaxation are created. Buying a drink occasionally helps, in moderation. Then again, everyone manages ...

Food & drink: Jack Daniel's creates dramatic buzz

promote the product's premium nature To create a buzz to get the drink on the shelves of ...

Diversity: Five ways to break the barriers

be an inclusive exercise for those who do not drink for religious reasons. 2. Educate young people ...

The week

agency will target wine writers and bloggers, as well as broader food and drink commentators. Raw ...

EEF poaches HSE's Sykes

, to food and drink production. She was also head of press and PR at Manchester Airport from 1996 to ...

Food and Drink: Nudo's olive oil is adopted by consumers

Nudo Italia hired ING Media to increase online sales of its olive oil range.

Flack special: Power Book 2012 revelations

the now-beleaguered Greggs: Sausage roll, doughnut and soft drink. That is what I call a meal deal ...

Flack special: PRWeek's Power Book launch party

own stylist, make-up artist and someone carrying my drink, and get the venue to play entrance music ...

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