Fighting the 'will of the web'
24 May 2012 | by Andrew Escott, Cohn & Wolfe
sometimes scant but the 'SMBDers' are strong. The food and drink sector is a high-profile example of this ...
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Jobs | Agency Showcase | Ad creativeMexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations and amplification of an in-store promotion.
sometimes scant but the 'SMBDers' are strong. The food and drink sector is a high-profile example of this ...
relaxation are created. Buying a drink occasionally helps, in moderation. Then again, everyone manages ...
promote the product's premium nature To create a buzz to get the drink on the shelves of ...
be an inclusive exercise for those who do not drink for religious reasons. 2. Educate young people ...
agency will target wine writers and bloggers, as well as broader food and drink commentators. Raw ...
, to food and drink production. She was also head of press and PR at Manchester Airport from 1996 to ...
Nudo Italia hired ING Media to increase online sales of its olive oil range.
the now-beleaguered Greggs: Sausage roll, doughnut and soft drink. That is what I call a meal deal ...
own stylist, make-up artist and someone carrying my drink, and get the venue to play entrance music ...