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Campaigns: Food & Drink - Ryvita is revitalised by ice-cool approach

manufacturer. Strategy and plan Wild Card chose top chef Valentine Warner and food and drink broadcaster ...

Flack: (Saving) on expenses - Turners of Harborne, Birmingham

Reviewer Pete Hitchman, account director, food and drink, Willoughby PR.

Global Think-Tank: Ivan Pollard, Coca-Cola - The man with 2020 vision

play to help deliver the soft drink firm's nine-year plan....comment on Coca-Cola's Facebook fan page, where a fan relates the tale of a horse that will only drink its ...

Specialist Essays: Alix Robson, APR Communications - Lateral thinking required

an important commodity. From fashion to food and drink, travel and leisure, interiors, design ...

Lateral thinking required

an important commodity. From fashion to food and drink, travel and leisure, interiors, design ...

Food and Drink: Gu shows why giving in is good for you

In May 2011, premium desserts brand Gu announced a £2m campaign to support its brand relaunch. Wild Card was hired to handle the PR, which would build on the new messaging: Give In To Gu.

The Week

Britvic has handed Hill & Knowlton a £250,000 brief covering its soft drink brands, ahead of the

Food and drink - J&B gets the party started in Cape Town

Cow PR, the global agency for Diageo brand J&B Whisky, was asked to promote a brand event in South Africa.

Britvic looks for comms boost ahead of Olympics

share in 2010. Source: Mintel, Carbonated Soft Drink - UK, June 2011 ...

Scotland CIPR PRide Awards: Scots show true spirit

Drinking campaign positioned the drink as a viable and lucrative investment opportunity. It delivered clear ...

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