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Vinnie Jones revealed as new face for 'Make Mine Milk' push

"Make mine milk" campaign to encourage consumers to drink low-fat milk.

Helen Edwards: Grand incentive to alter pack mentality

After years promoting bigger pack sizes as offering better value, it appears food and drink.... Through a series of experiments involving different-sized drink and snack options, the authors demonstrate ...

Starbucks marketer Ian Cranna on changes at the coffee chain

for an extra shot will now shell out 14% less for their drink. The rationale, adds Cranna, is that ...

ISBA Conference: President spotlights online behavioural ads debate

partnering with us", holding up the Responsibility Deal on food and drink as evidence. Speaking on Budget ...

TBWA lands £100 million global Aquafresh account

including Sensodyne. It also handles advertising for the Lucozade energy drink. Grey s recent work for ...

All Her Majesty's brands: 10 brands the Queen can't live without

but do not display it on every product. The Queen is not known to drink Guinness but this did not ...

GlaxoSmithKline launches review of multimillion-pound UK PR roster

handle GSK soft drink brand Ribena, formerly held by Blue Rubicon. ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

alcoholic fermented fruit drink Quinn's, which launched on the back of a 6m marketing budget in 2006, but ...

Appointment to view: Ariel spreads jam across Stockholm Central Station

1000 items of clothes being splattered with lingonberry jam, chocolate drink and tomato ketchup. The ...

Chris McDonough, marketing director at Molson Coors, on regaining momemtum and disruptive marketing

to investigate why so few women drink beer, and to bring products to market. The partnership ...

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