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Opinion: Sudan 1 flags up PR risks in supply chain

For PROs working for supermarkets - not to mention food and drink manufacturers - there was really

MEDIA: Sainsbury's Mag revamp to target a younger market

revamp follows the promotion of new food and drink editor David Herbert (PRWeek, 22 August). The ...

ANALYSIS: Christmas comes early for consumer PR shops - It may be six months until the festive season gets underway but the emerging tradition of 'Christmas in July' is seeing PR drives crank into action earlier than ever, says Peter Simpson

festival of freebies, rich food and drink is fast becoming known as 'Christmas in July' - and an ...

MEDIA BRIEFS: Sainsbury's Magazine launches newsletter

, drink, lifestyle, beauty, homes and gardens promotions along with reader events and discounts. Sainsbury

Stop Press: Sainsbury’s web site recruits Le Fevre

Sainsbury s new food and drink information web site. The programme for tasteforlife.co.uk will target...for Sainsbury s new food and drink information web site. The programme for tasteforlife.co.uk will ...

Rycroft quits Boots to rejoin Bell Pottinger

communications director, who left the company in March to join food and drink conglomerate Diageo (PR Week, 17 ...

FOCUS CONSUMER PR: Organic growth - Food safety scares have triggered huge demand for organic produce. And the top food retailers are having to ensure that they stay in tune with what customers want Mary Cowlett reports.

route, they are whiter than white, says Jo Rimmer, director of food and drink specialist agency Nexus ...

Asda reshuffles PR agencies for food and clothes

supermarket. Incumbent Sundial Communications had handled food since 1996 and drink since 1997 for ...

CAMPAIGNS - Loyalty is on the cards for Bass - Consumer PR

. This was the thinking behind CheckPoints, a loyalty swipe card that cuts drink prices for regulars ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

sponsorship deal was set up with drink brand Fanta, to fund production and distribution of a special schools ...

 

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