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Helen Edwards: Grand incentive to alter pack mentality

After years promoting bigger pack sizes as offering better value, it appears food and drink.... Through a series of experiments involving different-sized drink and snack options, the authors demonstrate ...

Starbucks marketer Ian Cranna on changes at the coffee chain

for an extra shot will now shell out 14% less for their drink. The rationale, adds Cranna, is that ...

Food and Drink: Nudo's olive oil is adopted by consumers

Nudo Italia hired ING Media to increase online sales of its olive oil range.

Coke, Tesco, Kraft sign up to calorie reduction pledge

million of us eat and drink fewer calories." However Charlie Powell, campaigns director for lobby group ...

ISBA Conference: President spotlights online behavioural ads debate

partnering with us", holding up the Responsibility Deal on food and drink as evidence. Speaking on Budget ...

The Tea Council hires Threepipe to make tea 'cool again'

drink coffee or water over tea and we re putting together a three-year plan to make tea cool again ...

Campaigns: Food & Drink - N-ice way to promote frozen foods

The British Frozen Food Federation is the trade body for the frozen food industry, representing both retail and wholesale foodservice sectors. It appointed Pelican to drive sales of frozen foods to the industry.

Think BR: Brands that grow businesses

express themselves. Similarly, Red Bull does not exist just to make a best-selling energy drink. Its ...

All Her Majesty's brands: 10 brands the Queen can't live without

but do not display it on every product. The Queen is not known to drink Guinness but this did not ...

Food & drink: Cheddar record bid has intense result

Seriously Strong Cheddar wanted to articulate that its product is an intense, not strong-tasting, cheese.

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