Dr. Pepper's Guns N'Roses campaign gets a boost
07 Apr 2008 | by Frank Washkuch
soft drink's promise to give every American a free can of soda if Guns N' Roses releases the
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Search results for "Drink"
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Jobs | Agency Showcase | Ad creativeCoke relaunches energy drink with hip-hop flair
06 Oct 2008 | by Kimberly Maul
ATLANTA: Coca-Cola relaunched its Full Throttle Fury energy drink September 30 with a new campaign.... Additionally, the energy drink will be featured at album release and listening parties in Atlanta, New York ...
PepsiCo SVP steps down after 20 years at soft drink giant
25 Oct 2007 | by Michael Bush
PURCHASE, NY: Tod MacKenzie is stepping down as SVP of corporate communications at PepsiCo, a post he has held since 2000.
Repositioning brands as healthy requires fact-backed initiatives
13 Aug 2007 | by Irene Chang
brand repositioning consists mostly of existing products, including Crystal Light Lemonade drink, Louis ...
Elations selects Publicis to tout drink's health benefits
02 Aug 2007 | by Marc Longpre
The once-a-day fruit drink is intended to reduce joint pain and improve mobility. Steve Bryant ...
Limited-edition products help garner quick impact, demand
02 Aug 2007 | by Irene Chang
, with a debate about the drink tasting more like melon than cucumber. But instead of restocking the ...
Tea Council changes tactics to target youth
16 Jul 2007 | by Randi Schmelzer
been slower to get the drink tea memo. To address this, last year, the Tea Council decided to ...
Reverse product placement at 7-Eleven brings 'Simpsons' to life
12 Jul 2007 | by Irene Chang
the TV show, including snacks like Buzz Cola, KrustyO s cereal, and Squishees, a Slurpee-type drink ...
Alison Brod aids US launch of absinthe brand
28 Jun 2007 | by Tonya Garcia
after a nearly century-long absence, and is using PR to dispel old myths about the drink....caused hallucinations and madness. In the 1990s, the drink reappeared in Eastern Europe, prompting ...
Coke keeps Plus debut simple
10 May 2007 | by Tonya Garcia
top-selling, zero-calorie soft drink with added vitamins and minerals...., including the media. In 2005, Coca-Cola introduced Coca-Cola Zero, another zero-calorie soft drink. The ...
