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Dr Pepper faces legal battle for Guns N' Roses campaign

In March, the soft drink giant offered consumers a free Dr Pepper if the band released its ...

Coke relaunches energy drink with hip-hop flair

ATLANTA: Coca-Cola relaunched its Full Throttle Fury energy drink September 30 with a new campaign.... Additionally, the energy drink will be featured at album release and listening parties in Atlanta, New York ...

Smirnoff launches hip-hop music campaign

seminal hit Criminal Minded. Each artist/producer pairing has a mixed drink - made with Smirnoff ...

Limited-edition products help garner quick impact, demand

, with a debate about the drink tasting more like melon than cucumber. But instead of restocking the ...

Anything but flat

more concerned about what brand of water they drink. These days, it's Talking Rain's Twist. The ...

Disney's limits on links to fatty kids' foods speaks to CSR trend

recent years, the food and beverage industry, specifically soft drink manufacturers, has developed ...

Herradura offers US real taste of tequila

Shots are the way most Americans drink tequila. Herradura's educational push is out to change that...a few tequila brands, and most drink the distinctly flavored liquor as a shot or with fruity syrups ...

Coke counters India crisis

that soft drinks produced by Coke and PepsiCo in India are safe to drink. Coke public affairs ...

Latino-targeted effort gets buzz going about Clamato

to help tout the drink. "We have a very loyal following of core consumers, but the issue has ...

Coca-Cola unveils new marketing strategy, eye PR options

the soft drink company, explained that the company is creating an integrated campaign that would focus ...

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