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Achieving brand relevance in a crowded marketplace

31 Oct 2005 | by Michael Olguin

growing import beers. It is revered for its "full-flavored and easy to drink" taste. The company realized ...

ANALYSIS: Client Profile - Making coffee talk to a global marketplace/From Seattle to Shanghai, it seems you can’t walk 10 feet without running into a Starbucks. Its PR team makes sure its communications flow as smoothly as the cafe latte. Claire

10 Apr 2000 | by CLAIRE ATKINSON

PepsiCo for the cold bottled drink Frappuccino; Breyers for coffee-flavored ice cream; and Capitol ...

DIARY: Have a Coke and a smile, for only dollars 10

08 Nov 1999

beverage giant is working on a vending machine that increases the price of the drink when the ...

Weekly Web Watch: On Internet, nomad brands are on move more than ever before

04 Oct 1999 | by CLAIRE ATKINSON

drink Virgin Cola. This is not one company with many brands, each identified with a particular ...

 

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