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Interview: Woody Paige

19 Feb 2007

a drink? Here s a drink. You want a party, you want to go hang out with cheerleaders? I hung out ...

All eyes on Germany

13 Jun 2006 | by Keith O'Brien

foodstuffs and beer. The food and drink sponsors are American institutions McDonalds and Coca-Cola. Inasmuch ...

Coke goes bowling to introduce latest drink

24 Feb 2006 | by Michael Bush

advertising push for the drink and its zero-calorie sibling, Vault Zero, with PR stunts and tasting tours..... "It put us in front of the drink's target audience, blue- and white-collar guys with a guy's guy ...

Ten Rising Stars: Lisa Clayborn

06 Oct 2005 | by Keith O'Brien

unknown drink created by two University of Florida physicians in the 1960s. But Gatorate is not ...

Stratacomm hired to encourage safe drinking at events

30 Sep 2002 | by CAROLYN MYLES

training program. The plan is to help vendors and concessions recognize fans who have had too much to drink ...

Harris takes on VP job at Bally to bulk up branding effort

17 Dec 2001 | by JOHN FRANK

attention not only for its various health club brands, but also for branded food, drink, and apparel ...

PR TECHNIQUE: SWEEPSTAKES - They're not just fun and games. Sweepstakes can win large-scale publicity at minimal cost. Kimberly Krautter looks at how to put the pieces together

08 Oct 2001 | by KIMBERLY KRAUTTER

. Collect-and-win games are popular with soft drink, fast food, and candy companies. Consumers uncover food ...

 

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