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Diversity from the top down

because we all don't drink the same bath water." Richard Kline, LA-based regional president and senior ...

The answers many polls offer make you question their value

[their] doctor about the amount of alcohol [they] drink"? Seventy-three percent say they do not regularly ...

P&G's PR ROI study is a call to action for other companies

be self-repeating. So, while Pepsi's transaction (consumer buys drink, looks at lid, goes online, and ...

Guaranteed placement can balance broadcast strategy

. "For example, a beverage company promoting a new drink might create a longer video segment that ...

 

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